Archive for the "Advertising" Category
Cambridge, MA company tested heart rates and sweat response of consumers to specific TV advertisements
Journalists are under attack from hoarding PR-types, resulting in verbal backlash
FDA targeting food industry to come clean with truth in advertising
Advertising deal hopes to drive revenue growth and capture consumer interests in products while waiting in line for coffee.
Gatorade follows suit with AT&T and Accenture, cutting ties with Tiger Woods
